Peter Siks: Selling too early feels less bad than seeing stock market profits evaporate

In recent weeks, a survey was circulated on LinkedIn asking what investors make the most mistakes with. Of the possible answers, ‘selling winners too quickly’ was a popular choice. That is a predictable outcome because investors are naturally inclined to secure profits (quickly). But those who are at a loss often do the opposite: do not sell, but wait, hoping that things will turn out well. You see this postponed disappointment all the time at the stock exchange.

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