The shirt of the 109th edition has a special insertion inside the collar, while the official sponsor is “Io sono Friuli Venezia Giulia”. The president of RCS MediaGroup Cairo: “The shirt is much more than a symbol of sporting supremacy, it is an icon…”
One hundred and nine years of history, pride and passion. The pink jersey of the 109th edition (departure on Friday 8 May in Bulgaria from Nessebar and arrival in the capital on 31 May) was revealed today, during the presentation of the final stage of the Giro d’Italia in Rome in the Protomoteca room at the Campidoglio, which will have a very particular meaning. In fact, inside the collar there is a special insertion dedicated to the 80 years of the Italian Republic, with the writing: “SPORT THAT UNITES, ITALY THAT INSPIRE” accompanied by the words “1946-2026 – 80 YEARS – ITALIAN REPUBLIC”.
SYNERGY
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The pink jersey (the first, historic one, was worn by Learco Guerra on 10 May 1931), is also the result of a prestigious synergy with partners who represent Italian excellence in their respective fields. “IO SONO FRIULI VENEZIA GIULIA” will be the official sponsor. The Region’s institutional brand, launched in 2020, promotes the territory, businesses and local initiatives, with a strong focus on origin, sustainability and identity. “The partnership with RCS represents a strategic step for Friuli Venezia Giulia. Linking our brand ‘I am Friuli Venezia Giulia’ to the pink jersey of the Giro d’Italia means positioning the Region on one of the most prestigious and internationally recognized stages – the words of Massimiliano Fedriga, president of the Friuli Venezia Giulia Region, connected remotely -: the Giro is much more than a sporting competition: it is a global story capable of valorising territories, identities and communities. Being protagonists of this story allows us allows us to strengthen our visibility, attract new tourist flows and generate concrete opportunities for economic development. It is an ambitious choice that looks to the future and which arises from a clear vision: investing in major events to promote Friuli Venezia Giulia in the world”.
the words of cairo – Urbano Cairo, president of Rcs MediaGroup, beaming during the presentation: “The pink jersey is not only the symbol of sporting primacy, but an icon recognized throughout the world. This year it takes on an even deeper value thanks to the celebration of 80 years of the Italian Republic, an important anniversary that we also want to honor through the Giro d’Italia, one of the most authentic expressions of Italy moving. We are also happy to welcome new partners who have chosen to bind its name to such a prestigious symbol: it is confirmation of the strength and attractiveness of the pink jersey, which continues to renew itself while remaining faithful to its tradition. Presenting it here in Rome further strengthens this message of unity and national pride that the Corsa rosa has carried with it for over a century.”
BRANDS
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Among the brands present on the also Altograno (today represented in the Hall by Francesco Casillo, president and CEO of Casillo SpA) which enters the Giro d’Italia as “Official Ingredient” with its logo on the sleeve of the pink jersey: the evolution of the flour born from Casillo research and development. Furthermore, Castelli, an excellence of Italian manufacturing with 150 years of history, while on the front of the jersey there is also space for Enit and Masaf – La Cucina Italiana, two entities that share a strategic vision of promoting the country with the Giro.
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