Summer, sun, Malibu! Calzedonia is ringing in the new 2026 beachwear season with a campaign that promises pure summer feeling. This year Heidi Klum is once again in front of the camera as a testimonial for the Italian beachwear label and embodies the essence of the brand: self-confident femininity, lightness and style.
Iconic location for a unique attitude to life
Under the creative direction of Thomas Hayo, the motifs of the Calzedonia campaign take you to one of the most iconic places on the American West Coast: Malibu. The backdrop could hardly be more appropriate, as it perfectly reflects the inspiration of the campaign – the carefree, positive attitude to life in California. Between the pool and the endless sky, Heidi Klum appears confident, natural and glamorous at the same time. The motifs convey exactly what Malibu stands for: freedom, summer heat and a touch of Hollywood glamour.
In the campaign, Heidi Klum presents a selection of key pieces that underline the diversity of Calzedonia’s current collection. The feminine “Soft Shades” line impresses with modern minimalism: the Triangl bikini top, made of slightly shiny microfiber, can be perfectly combined with the matching Brazilian bikini bottoms, which are tied at the side. The “Sequin Net” product line provides a touch of glamor, in which the microfiber fabric is covered by a net decorated with sequins. The result is a slightly shimmering look that catches the rays of sunlight – for a glamorous feeling by the pool, beach or lake.
The Sophisticated Shine line’s bandeau bikini top is made from jacquard fabric and features cups with removable pads. Detachable straps and a loop closure at the back allow for a custom fit. The look is complemented by high-waisted Brazilian bikini bottoms, which are accentuated by an elegant, movable accessory. With “Wild Jungle” the collection brings an exotic touch into play. The bandeau bikini top, decorated with a decorative element, has a tone-on-tone leaf pattern. Golden details provide additional sophistication. The lined bikini bottoms with invisible seams round off the design perfectly and guarantee maximum comfort thanks to the soft jacquard fabric.
A second chapter follows in May with additional images that continue the story and show new facets of the collection. So the tension remains – and the anticipation for more summer moments with Heidi grows.