The jersey sponsorship negotiations between Tera Holding and Beşiktaş have come to an end. According to the information obtained, Tera Holding will be the jersey back sponsor of the black-and-white club. While the agreement is planned to be for two years, the official announcement is expected to be made in the first week of May.
Within the scope of the cooperation, it is planned to implement not only jersey sponsorship but also the “Beşiktaş Holiday” application. This step is aimed to diversify the club’s commercial revenues.
The agreement is expected to directly contribute to Beşiktaş’s financial structure for the new season. While it is stated that sponsorship income will have an important place in the club budget, it is expected to have a financial soothing effect.
Tera Holding’s support to sports will gain a new dimension with this agreement. The company, which has previously stood out with its investments in different areas, is expected to increase its contribution to the sports economy with its cooperation with Beşiktaş.
