Grage through the city during the Milan Design Week It’s a bit of an adventure, challenging and fun, even for those who aren’t super into furniture. Between installations, events and pop-ups scattered throughout the city, every corner hides something to discover. But above all, once you leave, you never go home empty-handed. For lovers of gadgets Design Week is a real amusement park. So here are some of them: i more curious and exclusive distributed around Milan.
Miu Miu Literary Club: books and culture as “souvenirs”
The project of Miu Miu signed by Miuccia Prada leads tothe Milanese Philological Club a format dedicated to literature and contemporary thought. Participants do not receive the classic gadgets, but a more “intellectual” gift: copies of two books featured in the programthe works of Annie Ernaux, Girl’s memory and of Love Ata Aidoo, Changing: a love story.
Biscuits at the Garden of Wonders and shoulders in Via Battuga
Among the most curious stages of the Fuorisalone is the Garden of Wonderswhere the gadget becomes a sensorial experience. Here visitors can receive some special biscuits to better face the long walk around the city to discover the events. In Via Battuga the more spontaneous and “street” side of Design Week returns, with simple but super collectible gadgets. The pins distributed during events are perfect for attaching to jackets and bags. Small and easy to exchange.
Bottega Veneta poster
Among the most sought after gadgets is the poster signed Bottega Veneta. The object focuses entirely on aesthetics: essential graphics, strong visual identity and format designed to become a piece of furniture rather than a simple souvenir. It’s the classic gadget that immediately ends up framed.
Dodo poster with HI. Italian disco
The project of Dodo celebrate music with HI. Italian disco. The main gadget is a illustrated poster, designed as a tribute to Italian clubbing culture. Bright colors, retro aesthetics and references to nightlife make it a very recognizable piece. This too should be framed immediately.
Gucci and collectible cans
In the cloisters of San Simpliciano, Gucci distributes special edition cans through vending machine. The products are inspired to the first collection of the Maison by Denma. A simple object that becomes a collector’s item thanks to its exclusive design.
Kellogg’s EXTRA Hub: breakfast and creativity
In the Kellogg’s pop-up in via Tortona 34the experience is interactive: free cereal tastings, with breakfast customization including milk and yogurt. In addition, a laboratory allows you to decorate your own ceramic mugtransforming a simple everyday object into a souvenir of Design Week.
Portanuova: the bag Blooming Imperfections
In the district New door comes a more lifestyle gadgets: the project grant “Blooming Imperfections – Relationships in progress”, linked to the exhibited works of Andrea Olivari. It is obtained via the district’s app, which also allows practical services such as parking reservations and offers dedicated to parking.
IKEA x Chupa Chups: the lollipop that tastes like a Swedish meatball
One of the most surprising collaborations is that between IKEA and Chupa Chups: a limited edition lollipop inspired by the taste of the famous Swedish meatballs. It will not be for sale: it will be distributed free of charge and will also be available in IKEA stores starting from June 2026with a preview during Design Week.
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