French ski manufacturer Rossignol has increased its sales in the fall/winter 2025/2026 season. The brand said on Wednesday that this was achieved thanks to good utilization of the ski areas after two difficult winters.
In the entire financial year, which ended on March 31, the French group achieved sales of 346 million euros. In the previous year it was 342 million euros.
Excluding currency effects, sales rose more than four percent year-on-year. The weakening of the US dollar in particular is putting a strain on Rossignol’s balance sheet. The company generates a third of its sales in North America.
This increase breaks the trend of declining sales in previous years. However, it is below the historical record set in 2022/2023.
Rossignol said it benefited from a snowy winter in Europe last year. The average utilization of the ski areas was therefore excellent. For example, in France this season it was 73 percent.
The group generates three quarters of its sales from ski equipment. The bindings are made in Nevers, the skis mainly in the north of Spain.
Winters are becoming more and more unstable due to climate change and snow conditions are becoming more uncertain. Therefore, the brand aims to reduce its dependence on winter business.
The company now wants to focus on trail running. This is a discipline “whose number of participants is exploding,” explained CEO Vincent Wauters at a press conference on Wednesday. The group develops clothing and shoes for trail running and hiking in Italy and produces them mainly in Asia
Overall, the textile division now accounts for around 25 percent of sales. In France it is 35 percent. Wauters expects this share to rise to 50 percent in a few years.
This growth is part of a larger trend in which technical clothing is also being worn in the city. This is shown by the rapid success of competitors like Salomon.
However, unlike other brands, Rossignol has firmly ruled out developing specific lines to attract these new consumers. Wauters doesn’t want to “dilute the brand’s DNA.” He prefers to “aim for performance and let the consumers come by themselves.”
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