With the new location in the historic old town, the brand is opening its first store in Switzerland, Birkenstock announced on Friday. The company is thus continuing to expand, having just opened a new store in Bordeaux at the end of March and now operating over 30 European stores. In addition, the first concept store opened in Osaka at the beginning of the month, making it the twelfth store in Japan.
The store concept at Storchengasse 23 in Zurich relies on a design-oriented environment that should reflect the brand values of quality, function and tradition. Swiss nature and craftsmanship served as the central inspiration for the interior: materials such as pine wood, parquet flooring made of end-grain wood and natural stone characterize the appearance and are intended to recreate the experience of a “hike through Switzerland”.
Particular attention is paid to the connection between history and modernity. For example, the design of the seating furniture is inspired by a listed guild sign from 1357. “The new store is designed as a touchpoint where consumers can experience the brand promise up close,” says the company. In addition to the classics such as the Arizona and Boston models, the range also includes the “Care Essentials” care series and the “Zürich” model of the same name, which was designed by Karl Birkenstock in 1964.
With this step, Birkenstock underlines its commitment to “unlocking the potential of the region” and directly addressing the local community.
This post was created using artificial intelligence.