French luxury brand Dior has announced the date and location for its Cruise 2027 show. This will take place on May 13, 2026 at the Los Angeles County Museum of Art (LACMA). The Californian institution offers a special backdrop for the French fashion house’s show. The event location is a recently inaugurated new building designed by Pritzker Prize winner Peter Zumthor.
The event in California is an important milestone for the LVMH Group brand. It will be the first Cruise collection presented by Jonathan Anderson in his new role as creative director for Dior.
In 2025, LVMH reported revenue of €80.8 billion, down five percent on a reported basis.
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