The American sportswear brand Gant is a proud partner of the BMW Open by Bitpanda. The tournament is one of the most prestigious on the ATP Tour and takes place annually in Munich. This collaboration highlights the brand’s long-standing connection to sport, tradition and modern American sportswear. The 2026 edition will take place from April 11th to 19th. It brings world-class tennis and an international audience to one of the most anticipated sporting events of the German spring.
As an official partner, Gant will play an integral role in the tournament experience. The brand will outfit the ball kids and tournament crew with specially designed Gant outfits in the brand’s signature preppy aesthetic. The uniforms reflect Gant’s commitment to timeless design and sports-inspired style.
Additionally, Gant will open a pop-up store on-site at the BMW Open, where visitors can purchase a limited-edition Gant Tournament capsule collection. The collection was developed specifically for the partnership. It includes T-shirts, polo shirts and hoodies in the signature colors green and cream. The pieces feature a special brand logo that celebrates the spirit of tennis.
The exclusive capsule collection will also be available in the Gant stores in Munich, at Breuninger and on the Gant website. In this way, the enthusiasm of the tournament is passed on to tennis fans and style lovers across the country.
From April 7th, the brand will also take over Eduard’s Bar at Breuninger for the duration of the event. A special Gant menu is offered in an atmosphere that reflects the understated elegance of the American East Coast.
“Sports has always been a natural part of Gant’s DNA, rooted in our history of American sportswear and collegiate influences,” said Fredrik Malm, Chief Executive Officer (CEO) of Gant. “Partnering with the BMW Open in Munich allows us to reach a new generation of tennis fans while celebrating the elegance, tradition and energy of the game. We look forward to bringing the Gant style to the tournament both on and off the court.”
“We are very pleased to welcome Gant as an official partner of the BMW Open by Bitpanda in Munich. Together we combine tennis, tradition and lifestyle in a unique way – characterized by Gant’s iconic style. We greatly appreciate the trust placed in this partnership,” said Christian Okon, Managing Director of MMP Event, the organizer of the BMW Open by Bitpanda.
With a presence across amenities, retail and exclusive products, Gant’s partnership with the BMW Open 2026 underlines the brand’s commitment to creating premium experiences where fashion and sport meet.
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