As an internationally recognized athlete, Pierre Gasly becomes a Lacoste brand ambassador. With his passion for tennis and golf as well as his affinity for the intersection of sport, style and culture, he embodies one of the brand’s most iconic products in particular: the polo.
Born in Rouen in 1996, Pierre Gasly discovered karting at the age of six and quickly rose through the ranks of motorsport. He made his Formula 1 debut in 2017 and gradually established himself as one of the defining personalities of French motorsport. In 2019, at the Brazilian Grand Prix, he became the youngest French driver to achieve a Formula 1 podium. The following year he won the Italian Grand Prix in Monza, securing the first French victory in the discipline since 1996.
Beyond his achievements on the race track, Pierre Gasly is characterized by a personality open to other forms of expression. With a keen sense of style and performance, he embodies a generation of athletes for whom sport is naturally linked to culture and style – an attitude that is in line with Lacoste’s DNA.
In this context, Pierre Gasly will notably be the face of the Lacoste polo. Invented by René Lacoste to offer tennis players greater freedom of movement and a new elegance on the court, this now emblematic garment has established itself over the decades as an integral part of the modern wardrobe. At the intersection of sport and style, it embodies the spirit of sporty elegance that has characterized Lacoste since its beginnings.
With Pierre Gasly, Lacoste continues its historical dialogue with sport and at the same time strengthens its international appeal alongside a French personality whose career and natural elegance reflect the values of the house. This collaboration marks the beginning of a partnership that will continue to develop through various projects in the coming months.
“Pierre Gasly perfectly embodies the spirit of performance and perseverance that has driven Lacoste since its founding. His international career, his high standards and his affinity for disciplines such as tennis and golf are a perfect fit for our world. We are very pleased to welcome him to the family of ambassadors of the house and to start a new chapter together,” says Eric Vallat, CEO of Lacoste.
“Lacoste is an iconic French house that has transformed its sporting heritage into a very contemporary vision of style. The polo is arguably its strongest expression: a garment born on the tennis court that has become a symbol of effortless elegance. I am very happy to be one of its faces today and look forward to bringing this collaboration to life with more initiatives in the coming months,” says Pierre Gasly.
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