After commercial with Ronaldo, Messi. Mbappé and Vinicius: ‘Lego is doing this very smartly’

Anyone who opened their social media on Thursday could hardly ignore it: Lego’s new commercial. Focused on the Football World Cup and not without the least names. Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vinicius Júnior were working with the well-known building blocks. Sports marketer Tijn Joosten sheds light on the campaign.

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