The online retailer About You has added the Swedish fashion label Monki to its range. “It’s very exciting to see the Monki community grow and embark on this journey together,” said Monki CEO Jenni Dahlin Hansson in a statement Tuesday.
Monki, a brand of the H&M Group, was founded in Sweden in 2006. The label serves a young target group and is best known for its Scandinavian, trend-oriented collections. Monki’s online shop is currently active in 31 markets and offers shipping to a further 63 countries. The Swedish brand is also available over the counter in over 90 of its own stores in 21 markets.
About You was founded in 2014 with the aim of “digitizing the classic shopping trip”. About You is currently active in 26 markets in Europe. The Hamburg online retailer has been growing steadily ever since – and plans to expand further.
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