Finnish fashion house Marimekko celebrated its milestone year by organizing a fashion show in Helsinki.
Marimekko’s fashion show was organized for invited guests in Helsinki on Thursday 3/26/26. Jere Viinikainen
The Finnish fashion house Marimekko presented its new collection for the coming autumn and winter instead of the familiar Copenhagen and Paris fashion weeks, this time at the Chamber of Finland.
The show organized in Helsinki, where the brand was founded, also celebrated Marimekko’s 75-year history.
If the video doesn’t appear, you can watch it from here.
– Marimekko’s story began in the spring of 1951, when [Marimekon perustaja] Armi Ratia organized a fashion show to show an example of how textured fabrics can be used. The dresses seen on stage were an immediate success, says Marimekko’s current Creative Director Rebecca Bay in the press release.
– When we were thinking about how to celebrate our 75th anniversary, organizing the show in Helsinki felt particularly natural, he commented.
This collection of the fashion brand known for its colorful and bold patterns features, among other things, Attika patterns designed by Maija Isola, a Japanese textile designer by Masaru Suzuki Flower hat designs as well Antti Kekin Lossi patterns.
In addition, the show featured clothes from a special collection designed by Finnish fashion designer Rolf Ekroth for Marimekko, the patterns of which were designed by a Danish textile artist Vibeke Rohland by hand pressing.
If the video doesn’t appear, you can watch it from here.
The fashion show was held at the Makasiini Contemporary art gallery in Alppila, Helsinki, on Thursday, March 26, 2026.
This collection will go on sale from September 2026.
This is what the outfits of the invited guests of the show looked like:
Maria Veitola Jere Viinikainen
Nnaemeka Anyamele Jere Viinikainen
Averagekidluke aka Lucas Kihlman and Ava Lundén Jere Viinikainen
Hanna Angelvuo and Martina Martiala Jere Viinikainen
Hanna Sumari Jere Viinikainen
Leevi Owie Jere Viinikainen
Arttu Mustonen, Janita Autio and Vilma Peltonen Jere Viinikainen
Salma Jama Jere Viinikainen
Ellinora Jere Viinikainen
Heidi Hämäläinen and Bakari Diarra Jere Viinikainen
Only Collin Jere Viinikainen
Tomas and Miisa Grekov Jere Viinikainen
Enni Koistinen, Kirsikka Simberg and Vivian Nick Jere Viinikainen
