Now that the NFL is set to set a new record with nine international games next season, work is already underway to further advance the internationalization of the league.
The NFL has announced the expansion of its Global Markets Program (GMP) to include a new market, Italy, and the expansion of the rights of three teams to additional countries. The Cleveland Browns and New Orleans Saints now have marketing rights in Italy, while the Las Vegas Raiders have expanded their rights to Canada, the United Arab Emirates and the United Kingdom.
Launched in 2022, the Global Markets Program grants NFL teams international marketing rights in countries outside the U.S. to build global brand awareness and larger fan bases through fan engagement, events, commercial activities and the promotion of the NFL Flag Program.
All 32 teams now participate in the program and have rights in 22 international markets.
| country | City | stadium | Participating teams |
|---|---|---|---|
| Australia | Melbourne | Melbourne Cricket Ground | Los Angeles Rams vs. San Francisco 49ers |
| Brazil | Rio de Janeiro | Maracana | Dallas Cowboys |
| Germany | Munich | Allianz Arena | Detroit Lions |
| Great Britain | London | Wembley | Jacksonville Jaguars |
| Great Britain | London | Tottenham Hotspur Stadium | Washington Commander |
| Great Britain | London | Tottenham Hotspur Stadium | Jacksonville Jaguars |
| Spain | Madrid | Santiago Bernabeu | Atlanta Falcons |
| France | Paris | Stadium de France | New Orleans Saints |
| Mexico | Mexico City | Estadio Banorte | San Francisco 49ers |
NFL wants to “bring sports closer to the world”
“The expansion of the Global Markets program into its fifth year underscores the continued focus on global growth for the NFL and its 32 teams,” said Gerrit Meier, NFL Managing Director and Head of International.
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“The league-wide commitment to the Global Markets Program helps grow the fan base of our league, our teams and our players worldwide, deepens our international presence and brings our sport closer to fans worldwide.”
Since its inception, the Global Markets Program has delivered a number of impactful fan engagement initiatives around the world. To date, the program has implemented hundreds of fan events worldwide and enabled the introduction and development of NFL Flag in various countries to promote the growth of flag football.
