Pitti Immagine has already announced Simone Rocha, founder and creative director of the eponymous brand, and Dsm Kei Ninomiya as guest designers for the next Pitti Uomo. Now the organizer of the Italian menswear trade fair is revealing further innovations and guests for the upcoming edition.
The fair will take place in Florence from June 16th to 19th. She will welcome Copenhagen-based brand Sunflower as a guest. Sunflower will host an event fashion show in Florence as part of a special project of Copenhagen Fashion Week.
“For us, this moment marks the beginning of a new chapter for Sunflower. The fundamentals remain the same, but the expression is more concise, defined and ambitious,” said Ulrik Pedersen, founder of Sunflower, in a statement. “We have always believed in keeping things simple and always doing the same thing better. A bit like a good rock song: direct, clear and without anything superfluous. The event in Florence offers us the ideal setting to clearly present this new chapter.”
The collaboration is part of the program of events celebrating the 20th anniversary of Copenhagen Fashion Week. At the same time, it underlines Pitti Immagine’s long-standing commitment to Nordic design, the organizers explained in the statement.
“This collaboration with Pitti Immagine as part of our 20th anniversary confirms the importance of solid international partnerships to present men’s fashion on a global scale. Pitti has long supported Nordic fashion. We are proud to bring Sunflower to Florence as our guest designer. The brand embodies both the creative and commercial strength of our region,” said Cecilie Thorsmark, Chief Executive Officer (CEO) of Copenhagen Fashion Week.
“Florence and Copenhagen are cities united by a special bond,” added Antonio Cristaudo, Chief Commercial and Development Officer of Pitti Immagine. “They share a vision of fashion that is focused on research and innovation, but firmly rooted in product and market orientation. We are pleased to host a special event in collaboration with Copenhagen Fashion Week to mark the 20th anniversary celebrations.”
About Sunflower
Founded in Copenhagen in 2018 by Ulrik Pedersen, Sunflower presents men’s fashion with a clear and long-lasting vision. The brand is built on denim, tailoring, leather goods, knits and everyday garments. She is known for her essential design approach, a strong identity and a focus on garments that get better with wear.
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