The Berlin eyewear retailer Mister Spex SE made strong progress in its earnings in the 2025 financial year. Thanks to extensive reforms, the optician chain was able to significantly reduce its losses, as expected. However, the company had already announced at the beginning of February that annual sales had declined significantly.
According to the annual report published on Thursday, sales last year were 181.5 million euros. This corresponded to a minus of 16 percent compared to 2024. “The decline results from conscious strategic decisions, in particular from consistent price discipline and the exit from unprofitable international online markets in order to increase sales quality,” the company explained in a statement.
However, the effects of the “SpexFocus” reform package led to a significant improvement in profitability. The company was able to increase the gross margin, which had been 49.8 percent in the previous year, to 55.6 percent and at the same time significantly reduce operating costs.
The loss before interest and taxes (EBIT) therefore fell by 69 percent to 26.3 million euros compared to 2024. The net deficit fell by 67 percent to 28.2 million euros.
The optician chain announces a “new development phase”.
CEO Tobias Krauss gave an outlook on the company’s next steps. “With the completion of SpexFocus, we have laid the foundation for a new development phase. Our goal is to gradually develop Mister Spex into a highly scalable organization,” he explained in a statement. “By intelligently linking our sales channels, increasing the use of artificial intelligence and agilely aligning our operational structures, we are creating the basis for realizing future growth more efficiently and increasingly independently of fixed resources.”
After the “successful stabilization”, Mister Spex now wants to concentrate “on a multi-year phase of modernizing its infrastructure”. A key focus is “on implementing integrated e-commerce and retail systems to enable a seamless customer experience across all channels,” the company said. In addition, it strives for “the gradual renewal of central control systems” and “the optimization of operational efficiency”.
For 2026, management now expects sales to develop between zero and -10 percent. The EBITDA margin adjusted for special effects will therefore “probably be between break-even and a mid-single-digit percentage range”.
According to its own information, the company also wants to “introduce a segment structure with two business units, each with its own responsibility for results for the online and offline business”. The aim of this measure is to “increase transparency, strengthen implementation discipline and improve capital efficiency.”
