Manuel Adorni, Before becoming a central figure in Javier Milei’s government, he developed a hybrid career between economic analysis, journalism and university teaching. A public accountant by training, he worked as a professor in private institutions and, in parallel, began to build a media profile as an economic analyst in traditional media.
In the years before the COVID-19 pandemic, its main activity was linked to the media. He was a columnist on digital portals and participated in radio and television programs, where he analyzed the Argentine macroeconomic situation, with a markedly liberal approach. On radio he hosted his own cycles, while on television he was present on news channels and political debate programs, consolidating a profile as a critical commentator on public spending and the role of the State.
His ideological positioning, aligned with free market ideas, reduction of the fiscal deficit and questioning of state intervention, progressively brought him closer to emerging liberal sectors. This journey did not occur exclusively in traditional media: his activity on social networks was also key, especially on Twitter (today X), where he built his own audience with brief, ironic comments with high political content.
In this digital ecosystem, Adorni went from being an analyst to becoming a kind of political influencer. His direct, confrontational and simplified style allowed him to viralize complex economic messages in accessible formats. This capacity for discursive translation was even recognized with awards in the digital field, consolidating its figure as influential “twitterer” in the Argentine public debate.
Examples of this role include the constant dissemination of slogans such as criticizing “caste spending,” defending fiscal adjustment, and denouncing state privileges. His account functioned as an amplifier of libertarian ideas, in tune with other references in the space that would later converge in La Libertad Avanza. This activity was key for his figure to transcend the economic niche and project himself into politics.
The link with Twitter was not only instrumental, but strategic. There Adorni interacted directly with Javier Milei, defending his positions, replicating his media interventions and contributing to establishing his figure as a political outsider. This digital militancy, added to his media profile, positioned him as an effective communicator for a space that privileged discursive confrontation and viralization.
When Milei became president, Adorni was appointed spokesperson, precisely because of his ability to synthesize messages and dominate the media agenda. His previous step as an influencer and journalist was decisive: the government needed a figure capable of communicating adjustment policies in a forceful way, and his experience in networks and media made him a natural candidate.
This systemic use of Twitter by the current official in those times also left some memories that now take on another meaning and that end up making the current Chief of Staff uncomfortable. On May 16, 2019, Adorni had spoken out in favor of the policy of state subsidies for those linked to disabilities. “Keep having parties to inaugurate viaducts, maintaining meaningless public jobs and social plans for those who don’t need them. These kids deserve all that waste. RT,” posted the liberal tweeter accompanied by an image of him along with a woman with Down syndrome with a sign protesting against the government’s cut to Disability at the time.
But with the assumption of Javier Milei’s government and his new position in the Executive Branch as spokesperson, this type of support that still appears in the X account of the coordinator of ministers became especially conflictive. For months, the National Disability Agency (ANDIS) has been at the center of a series of controversies, including judicial investigations for alleged bribery and overpricing in contracts, which led to interventions, displacements of officials and internal audits.
Furthermore, these maneuvers were framed in a broader context of reforms promoted by the Mileista administration, which included attempts to restructure the area, cuts and institutional redefinitions under the logic of spending reduction. Judicial complaints and leaked audios about corruption aggravated the situation, generating political tensions and social questions about the impact of these policies on vulnerable sectors. Especially when trying to veto the Emergency Disability Law by the Executive.
A few days ago, Adorni was involved in a personal scandal that affected his public image. This month it was learned that he traveled to New York on the presidential plane accompanied by his wife, who does not hold public office, which generated criticism for the use of state resources. The official himself justified the situation by stating that his partner had initially paid for his ticket and that she was later incorporated into the official delegation.
The episode was aggravated by the spread of additional trips, such as a private flight to Punta del Este whose cost was not publicly clarified, and by the contradiction with previous speeches by Adorni himself against the privileges of the “political caste.” These inconsistencies fueled public debate about the coherence between official discourse and government practices.
Faced with the controversy, Adorni made statements both on social networks and in journalistic interviews. In one of them he acknowledged errors and stated: “we are human and we make mistakes,” trying to put the impact of the case into perspective. Although he also sought to frame the criticism within political or media operations against him, the episode became one of the main focuses of questioning his recent management.
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