The comeback of the year for millions upon millions: The K-pop legends are back – and offer an ambiguous and courageous album.
BTS Arirang Hybe/Interscope/Universal (release: March 20th) BTS hijack the internet Anyone who searches for BTS on Google on ARIRANG’s release day will suddenly enter an online game. First it releases blue soap bubbles, then a virtual message in a bottle appears and you are guided to an online scavenger hunt via a QR code. BTS are hijacking the internet. Who else? The boy band of the third K-pop generation is…
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