Spanish footwear retailer Camper announced on Thursday the appointment of Abraham Ortuño as the company’s new global creative director. The Paris-based designer from Alicante is the founder and designer of his own independent fashion brand Abra. He will take up his new position at Camper at the beginning of 2027 and present the collections for the fall/winter 2027/2028 season.
With the appointment, the group that specializes in shoes, fashion and lifestyle is starting its next chapter. At the beginning of the year, Camper announced that Finnish designer Achilles Ion Gabriel was leaving the company. Gabriel had been responsible for the creative direction of Camper as Camperlab’s creative director since June 2019 and as global creative director since August 2020.
At the time, the company stated that creative decisions should be made collaboratively by its own teams in the future. With the appointment of Abraham Ortuño, Camper is now deviating from this strategy. Management said in a statement that he would take over creative management of products and brand communication in the future. He is responsible for both Camper and Camperlab.
“The arrival of Abraham signals a new generation of creative leadership within the group,” explained Miquel Fluxà, the CEO of the Camper Group. “His deep knowledge of footwear, combined with a strong cultural sensitivity and international perspective, make him the ideal person to lead Camper into the next phase. We believe his vision will strengthen our identity while exploring new creative areas. We are very excited to begin this new chapter together.”
His appointment, which has now been announced, is an “incredible honor,” explained Ortuño. “As a Spanish designer, for me, Camper has always been the pinnacle of our country’s design heritage. The brand has struck a bold balance between Mediterranean pragmatism and a sense of playfulness. I hope to pay tribute to this rich archive while injecting a new, subversive energy into the main line and into Camperlab. This will mark a new chapter in Camper’s history.”
From collaborator at Jacquemus to global creative director at Camper
Ortuño is the creative mind behind some of the most sought-after designs in the footwear and accessories categories. In recent years he has worked for fashion houses such as Jacquemus, Givenchy, Kenzo, Ami Paris, Rabanne, Coperni, Sandro, Loewe, Bally and JW Anderson. As a result, he has steadily increased his status in the international fashion scene.
After collaborating with these and other fashion houses, the Paris-based Spanish designer founded his own fashion label Abra in 2019. Since then, the brand and its designer have continued to expand their presence in the fashion world. They were already part of the official calendar of Paris Fashion Week. It is still unclear to what extent the Abra project will be continued after Ortuño joins Camper.
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