About You presents another brand, this time not with a celebrity, but together with ProSiebenSat.1. The Hamburg fashion retailer and the Munich media company are bringing the Everly label onto the market together, as the cooperation partners announced on Wednesday.
The brand’s first collection is now available on About You’s online platform. It includes 20 menswear pieces, 36 womenswear styles and two unisex models, all of which are described in the release as versatile basics. The aim is to create a capsule wardrobe that can be combined flexibly and can be “integrated into everyday life in an intuitive and easy-care way” and that works across seasons and occasions. Materials such as organic cotton, clean cuts and a minimalist color palette are intended to support this concept.
The launch of the joint brand is intended to be long-term, according to the announcement. After the first collection in March, a second collection is scheduled to follow in autumn 2026. The project is supported by advertising on the channels belonging to ProSiebenSat.1, which are intended to help establish the brand. In the future, ProSiebenSat.1’s TV environments will also be used to further expand brand visibility.
There is also a social media presence with its own brand account, which underlines the brand’s concept and provides followers with inspiration and styling combinations as well as tips on organizing the wardrobe, caring for clothing and information on individual product features.
