Mammut is driving forward its international expansion with a series of new distribution partnerships. The aim is to expand the global market presence and further strengthen the availability of the collections in central outdoor markets, as the Swiss outdoor brand announced on Wednesday.
For North America, Mammut has appointed the sales agency Waypoint Outdoor as its exclusive partner. The collaboration starts in advance of the spring/summer 2027 order round and is considered a strategic step to consolidate the brand’s position in one of the world’s most important outdoor markets.
The focus of the partnership is on expanding the presence in the specialized outdoor and winter sports retail sector, increasing sell-in and intensifying relationships with key customers in the USA and Canada. Waypoint Outdoor will be responsible for commercial development and operational market development in the region.
New distribution partners in EMEA and APAC
In addition to North America, Mammut is also expanding its sales network in other regions. The brand is currently represented in 51 countries and has signed or announced additional partnerships in Europe, Asia Pacific and Africa (EMEA).
The brand has been represented by This Way Out in Australia and New Zealand since autumn 2025. Shop & Trade and SAT took over sales in Greece and Poland in autumn 2025. Olgarlar Spor Malzemeleri will be responsible for Turkey from spring 2026.
In Southeast Asia, Actually will launch in Singapore, Indonesia and Malaysia from autumn 2026. At the same time, Element 72 is taking over the Thai market, while Hullabaloo will be responsible for South Africa from autumn 2026.
With the expanded partner network, Mammut underlines its claim to sustainable growth and international brand presence. The strategy aims to combine Swiss product expertise with locally adapted market development and thus open up new customer groups worldwide.
