The clothing supplier Bonita GmbH was able to continue to grow in the 2024/25 financial year despite adverse market conditions. The Hamminkeln-based company announced on Tuesday that “single-digit growth” was achieved in sales. Bonita also reported a “positive result”.
The company attributed the development not least to “Bonita’s clear focus on the needs and wishes of the ‘best ager’ customer”. “Our growth is the result of consistent work on the product, fit and our proximity to the customer,” emphasized managing partner Karsten Oberheide in a statement. “Especially in uncertain times, it becomes clear how important reliability, quality and genuine listening to our customers’ wishes are. Our goal is to find the perfect balance between tradition and innovation – and to win our customers’ hearts again and again.”
The clothing retailer also referred to its successful loyalty program: “The Bonita Card now generates around 45 percent of total sales,” the company said. “Last year alone, the teams in the stores were able to attract around 60,000 new customers to the program.”
