THEhe air of via Borgonuovo in Milan was filled with an unmistakable vibration: Mina’s voice accompanied the latest models of the Armani fashion showtransforming the closing of the Autumn Winter 2026/2027 collection in an unforgettable tribute. The unreleased song, At the cost of dyingwas the beating heart of the finale, a dedication that the Tiger of Cremona wanted to sew onto the memory of Giorgio Armaniwho passed away last September. A moment of rare intensity, where music took fashion by the hand for a final farewell to the King.
The Armani fashion show in Milan
This parade also marked a historic transition: the official debut of Silvana Armani at the creative helm of women’s ready-to-wear. He was also present in the front row, to witness this new era of the fashion house Leo Dell’Orcoin an atmosphere full of respect and composure. The choice to close the show with Mina’s power underlined the continuity of an elegance that does not fear timecelebrating the deep and sincere bond that united the designer and the singer.
At the cost of dying: the song in Mina’s new album
The song At the cost of dying, cover of a song by Fausto Lealiwill be part of the Mina’s next album of imminent release. The artist had already teased fans on social media with the verse “You’re shaking”, which today we discover is the fulcrum of this posthumous tribute during Milan Fashion Week. It wasn’t a simple soundtrack, but a artistic recognition which made the event a moment of pure emotion, capable of uniting the legacy of the past with the future of the brand.
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