For the SS26 collection, Longchamp features Felice Nova Noordhoff, the model of the season, and Kim Sejeong, Longchamp Ambassador, in a summery setting. Together they embody a Parisian woman who turns her back on everyday life for a moment.
In the first chapter of the campaign, Longchamp continues its collaboration with the American photographer Theo Wenner for the third time. The focus is on the image of a Parisian woman who lets herself be carried by the wind and the rhythm of the waves. Photographs full of movement and serenity are created against an open backdrop in which the sky and sea merge. Strong colors and natural materials characterize the wardrobe; The silhouettes play with contrasts between flowing lines and clear structure, between lightness and expressiveness. Everything exudes the serenity of a sunny day and an elegance that appears completely natural.
Between sun rays and sea spray, the collection strikes a fine dialogue between sporty functionality and Parisian elegance. The new models of the season – Le Smart and Looong – as well as the new sunglasses accompany this summer break in style – for a woman who goes her way confidently and full of energy.
In the second chapter, Ambassador Kim Sejeong embodies an equally radiant interpretation of the Longchamp Parisian. With natural energy and unpretentious elegance, she expands the story of a modern woman who lives her own style attentively and decisively. As in the previous campaign, the visual narrative features a vibrant wardrobe inspired by nature. The play of light and spontaneity gives the images immediate intensity and at the same time reflects the dynamics of the elements as well as the charisma of the wearer.
“Catch the Parisian Wave” celebrates a carefree, lively femininity – the Parisian elegance carried by the elements: free, radiant and full of life energy
