The New House of Brands
The focus is on the transformation towards a clearly defined House of Brands. These include the brands s.Oliver, Comma, QS, lala BERLIN, Liebeskind Berlin and Copenhagen Studios.
Six brands, a clearly defined brand architecture and a common strategic infrastructure form the foundation of the new House of Brands. Each brand remains independent, clearly profiled and sharply positioned, but at the same time is part of a strong common bond.
Since September, Johannes and Julian Rellecke have been consistently driving this realignment forward together with their employees in the company management. Your focus: brand sharpening, product quality and creative excellence. The DNA of each individual brand is refined, profiles are sharpened, collections are modernized – and the perception of look & feel and creative direction is raised to a new level.
A key strategic lever: strong investments in the brands, both creatively and financially. An additional seven-figure sum flows specifically into brand work, creative development and communicative power.
85 seconds of the future: Fully AI film shows the new House of Brands
This departure and the new innovative thinking are also reflected in the latest marketing campaign, which shows the S.OLIVER GROUP, the House of Brands and the six brands in a powerful, modern presentation.
The Jung von Matt Beauty Collective realized a completely AI-generated brand video in close collaboration with the S.OLIVER GROUP – a visible expression of the new creative ambition. The 85-second film translates the strategic transformation into six strong, independent brand worlds – developed and produced using the latest generative AI technologies.
The project was implemented by the Jung von Matt Beauty Collective, the beauty and fashion unit of the Stuttgart agency. The impulse for the concept arose in the creative unit of the S.OLIVER GROUP and was further developed in close collaboration into a powerful, shared guiding concept.
