Topshop is accelerating its relaunch in Europe. This comes through a new partnership with Danish fashion group Bestseller and a launch with Wehkamp, a multi-brand retailer in the Netherlands.
The two collaborations are intended to support Topshop’s overarching goal: strengthening its global presence. The brand builds on a similar approach it has already taken in certain markets. There it has entered into partnerships with relevant retailers to expand its reach.
The British brand is introduced to international wholesale partners via Bestseller, the parent company of Only and Vera Moda. This brings it closer to key players in the European market while seeking new opportunities for international growth.
Topshop has also launched its latest collection at Wehkamp exclusively via the Dutch e-tailer. The brand is responding to the “strong demand” from consumers in the region.
In a statement, Francis Brookhuis, Commercial Director Fashion at Wehkamp, said he was excited about Topshop’s return. He explained that his company’s team was impressed by the relaunch presentation in London last year.
“The iconic fashion trends that Topshop is known for are back and stronger than ever. We immediately recognized that this was a perfect fit for what Wehkamp’s customers were looking for. We are therefore very proud to be able to add this global brand to our range,” continued Brookhuis.
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