The Bypias clothing brand has been in the middle of an uproar today, Thursday, when the media reported on ambiguities related to its operations. Kohufirma says in its newsletter that it plans to issue a report today.
Pia Erlund, the founder of the Bypias brand, photographed in front of the shop in the center of Espoo in 2021. PASI LEISMA
The newsletter sent today says:
Claims have been made in the media that give an incorrect image of our product manufacturing, labeling practices and corporate culture. Today we are publishing a written clarification in which we open the whole thing precisely and based on facts and answer the questions posed clearly.
The motive for today’s disclosure is that the company says it wants customers to receive up-to-date and comprehensive information from Bypias.
Trust is the basis of our operations, the newsletter emphasizes.
We want to ensure that our customers receive up-to-date and comprehensive information directly from us. Trust is the basis of our operations.
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Mixed Financial news than Mightily the news has anonymously interviewed numerous company employees or the owner Pia Erlundin persons worked with.
Yle’s interviewees accuse Bypias of misleading marketing. The clothes are marketed as designed by Erlund, but according to the claims, other Finnish clothing companies have also sold clothes from the same wholesaler.
– We will remove the tags if the manufacturer has accidentally forgotten it. We believe that they have Bypias’ own labels, the source described to Yle.
Today it turned out that Eeva magazine has removed owner Pia Erlund from its Eve of the Year voting.
