Calvin Klein Inc., a PVH Corp. company, announces the launch of its Spring/Summer 2026 denim campaign. The star of the campaign is global brand ambassador Jung Kook from the popular boy band BTS.
Directed and photographed by Mert Alas, the new chapter focuses on denim. It is presented as the ultimate expression of personal style. The campaign showcases the distinctive and influential perspective of icon Jung Kook, who lives in the moment.
The campaign unfolds across a series of immersive worlds. These are united and guided by Jung Kook’s style, attitude and way of life.
The impactful film combines fashion and entertainment. It is accompanied by a soundtrack that is highly recognizable. The artist’s signature choreography and impressive presence bring the film to life. The interplay of music and movement captures the impact that represents Calvin Klein’s iconic visual storytelling. This is complemented by a guest appearance by New York legend Rosie Perez.
Calvin Klein jeans are the focus of the wardrobe. Important silhouettes set the tone: the casual attitude of the ’90s Straight’; the relaxed and nostalgic proportions of the ‘Baggy’; and new interpretations of the iconic ‘Trucker’ jacket. All models have been reinterpreted with high-quality washes and designed for versatility.
Casual logo T-shirts and oversized bomber jackets complete the looks. They underline the role of denim as a uniform and a statement at the same time.
“I love Calvin Klein jeans because they are made to be lived in,” says Jung Kook. “The looks I wore for this campaign are a nod to ’90s style, but at the same time feel completely modern. It was exciting to combine my love of music, dance and fashion against the energetic backdrop of the city.”
The campaign launched worldwide on February 24th. It can be seen in retail stores, on Calvin Klein’s websites and social platforms, and through effective outdoor advertising.
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