The American fashion brand Tommy Hilfiger, part of PVH Corp. [NYSE: PVH]announces the campaign for spring/summer 2026. It is an invitation into Tommy Hilfiger’s world of comfort, warmth and entertainment. The campaign is inspired by four decades of merging fashion with art, music, entertainment and sports. It reflects a lifestyle based on confidence, charm and the joy of the good life.
“For 40 years, I have built my brand on endless curiosity, a belief in big dreams and a love of bringing people together,” said Tommy Hilfiger. “From the beginning, I’ve sought out creative voices shaping pop culture to join me in this vision. This season, we’ve invited a cross-generational cast of icons and contemporary voices for the ultimate spring party to share my way of life. It’s a celebration full of personality and modern American style.”
The campaign captures the simplicity and warmth that characterize the Tommy Hilfiger universe. She assembles a cast led by FAMES. This is his model of style and endless inspiration, combining fashion, art, music, entertainment and sports. Patrick Schwarzenegger and Abby Champion head the guest list. They are joined by long-time friends of the brand, Lionel Richie and Iman. Contemporary voices such as MGK, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo are also there. Each of them makes a cameo appearance, adding new energy to Tommy’s ever-evolving circle.
“Tommy is the perfect host: as soon as you arrive, you feel at home,” says Patrick Schwarzenegger. “He has a natural way of bringing people together so that every moment is completely relaxed. Abby and I loved being part of this campaign. It accurately reflects how he lives, dresses and interacts with the people around him.”
The campaign was photographed by Lachlan Bailey. It is set in a setting inspired by Tommy’s house in Palm Beach. Classic Cadillacs drive up the driveway to the property. Poolside loungers in red, white and blue set the tone. A campaign video directed by Roman Coppola captures the celebration in full swing. The VIP guests are welcomed to a garden party characterized by relaxed glamor and classic style. It’s a sunny setting, ideal for casual conversations, spontaneous arrivals and the kind of meeting that becomes instantly iconic.
The first part of a series inspired by Tommy Hilfiger’s favorite destinations around the world, the campaign offers a seasonal glimpse into his lifestyle. This is shaped by the places, the people and the way they treat each other. This season is all about the art of living well. This is evident through meetings in the garden, lively moments by the pool and spontaneous outings. Here, dressing well is not just a matter of clothing, but also of energy: natural, confident and subtly unexpected.
“Since Patrick and I first collaborated with Tommy on his Fall 2024 campaign, we have been fortunate to immerse ourselves in his world of entertainment and timeless style,” said Abby Champion. “There’s something about the way he brings people together: you never know who’s going to come or how the evening is going to turn out. One moment you’re chatting with Iman and the next Lionel Richie is behind the turntables. That’s the magic: the energy creates the moment and the style follows.”
The Spring/Summer 2026 collection will be available throughout the season on tommy.com, in Tommy Hilfiger stores worldwide and at select wholesale partners. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
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