TEverything is ready at Ariston: the 76th edition of the Sanremo Festival takes place from 24 to 28 February. AND the world of beauty is there, protagonist – in front and behind – the scenes of the event. In fact, many brands have met in the Ligurian town, both to curate the talents’ looks and with activations also open to the public.
The beauty looks of the first evening
A natural but studied beauty, effortlessly radiant, capable of illuminating and capturing attention with small stylish details. The beauty looks on the stage of the first evening of Sanremo 2026 demonstrate how luxury and simplicity can coexist harmoniously, each with its own personality.
Laura Pausini, co-host of the opening, he opened the evening with a beauty look that is a manifesto of contemporary elegance: extra straight silky black hair, light smokey eye enhanced by maxi vinyl eyelashes and petal pink lips, perfect balance between refinement and naturalness.
Mara Sattei, Laura Pausini, Ditonellapiaga (Getty Images)
Mara Sattei, contemporary diva, she enchanted with sophisticated eye makeup, defined by shaded shadows and a sinuous cat eye, while the flat wave bob in Nineties blonde illuminates her.
Arisa she chose a more discreet but impeccable elegance: nude make-up, little mascara, sculptural eyebrows and hair styled in the Fifties, shiny but not wet, protagonists without stealing the show from her natural radiance.
Toe in the sore hplayed with a retro audacity, inspired by Amy Winehouse in a Fifties style: loose hair in full volume, scarlet red lips coordinated with the manicure and a maxi inky black cat eye that makes the look intense and sparkling.
To close the evening, Elettra Lamborghini she brought the glamor of a modern mermaid to the stage: smokey eye covered in silver glitter and semi-wet waves in her hair, which shine together with her magnetic presence, transforming every detail into pure spectacle.
The beauty brands present at Sanremo 2026
L’Oréal Paris and the Glass Cube
L’Oréal Paris debuts as a beauty partner of the 76th edition of the Festival. The perfect opportunity to reveal some of the most anticipated news of the year, including the hair line Elvive Collagen Lifterskincare Revitalift Filler Glass Skin and the new mascara Telescopic Extensionist.
There are two locations where you can immerse yourself in the L’Oréal Paris world. In Piazza Borea D’Olmo the L’Oréal Paris Glass Cube is installed, a point of reference during all the days of the Festival. Open to the public, offers visitors free make-up stations, hair stations and skin checks, with personalized consultations and beauty gifts dedicated to the community.
Furthermore, a few steps from the Ariston Theatre, the Illegal Theatre, already known landmark of the city, is transformed into a real one Beauty Bar designed by L’Oréal Paris for the public. In the morning it offers a Parisian breakfast revisited in a Ligurian key, with L’Oréal Paris personalized focaccia and cappuccino. From afternoon to evening, the space becomes a social club animated by artists, talents and influencers with a program of thematic Soft Clubbing, exclusive events dedicated to music and sharing with special guest DJs.
GHD Speed Saloon, the space designed by ghd
From 24 to 28 February, on street XX September 29also opens ghd Speed Saloona space dedicated to the debut of the brand’s latest beauty-tech innovation: the ghd ultra-fast hairdryer Speed.
The temporary saloon offers an immersive environment that tells the story of the product through materials, details and installations that blend technology and artistic virtuosity, but above all through hairstyle experiences.
Inside the space it is possible to try the exclusive service ghd Free Your Style, testing free styling, or give yourself the treatment Deluxewhich includes washing, treatment, drying, folding and a special free product, for a complete moment of pampering. The service is available from 10am to 7pm, with simple access via online registration.
Compagnia della Bellezza and L’Oréal Professionnel at the Sanremo Extrafestival
Beauty Companyin collaboration with L’Oréal Professionnel, is the protagonist in the exclusive Sanremo Extrafestival space as Official Hair Partner. In the splendid setting of Villa Nobel, one of the most evocative residences in the City of Flowers, the garden hosts a glassbox open to the public, where from Tuesday 24th to Saturday 28th, from 10:00 to 17:30, visitors can experience aauthentic hair experience on the go with the experts of Compagnia della Bellezza.
Inside the Villa, a Beauty Loungededicated to preparing the hair looks of artists and radio personalities, a true backstage of style and creativity in the heart of the Festival.
At Villa Noseda, Pantene haircare
The Sanremo Festival becomes an opportunity for Pantene to present the new one Heat&Glow Leave-In Cream of the Hydra Recharge line. Designed to transform the heat of styling into your hair’s ally thanks to the Pro-V formula, it makes hair up to four times more hydrated and shiny.
To discover the product, just go to Villa Noseda, where a large hot air balloon welcomes the public at the end of the event, it will also travel to other Italian locations. From 24 to 28 February, from 10am to 6pm, it is possible to discover and try the entire Hydra Recharge collection, upon reservation up to two days in advance.
Redken Hair Club in Sanremo
Redken arrives at the factory Bagni Italia in Sanremo with the Redken Hair Club, an experiential glassbox open to the public from 24 to 28 February.
Inside, you can receive product samples and professional styling signed by the brand’s hairstylists. Protagonists the Leave-In heat protectant and the new one Hair Bandage Balmboth from the Acidic Bonding Concentrate line, dedicated to damaged hair. From 10am to 8pm, with online booking.
