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French brand Zadig&Voltaire has appointed Dan Sablon as its new creative director.

Sablon will take over creative direction from brand founder and owner Thierry Gillier with immediate effect, Zadig&Voltaire announced on Tuesday. Gillier had held this role since early 2024. He succeeded Cecilia Bönström, who had served in this role since 2006.

“The brand has always embodied a distinctive Parisian attitude – effortless but conscious,” says Sablon. “My goal is to refine this energy and create a wardrobe with clarity and edge, based on strong archetypes and informed by today’s culture.”

The new creative director brings around 15 years of experience in the fashion industry and has worked at the “interface of fashion, image and culture,” according to the statement. During this time, the Paris native worked with US designer Marc Jacobs, among others, and collaborated with brands such as Carhartt and the collaborative line of musician Rihanna and Puma.

He is currently also working as Culture Director-at-Large at the French edition of the fashion magazine Vogue. Further editorial career stops included ID Magazine, where he worked as a contributing editor, and Lui magazine, where he worked as fashion director.

“Zadig&Voltaire has always stood for freedom of spirit, instinct and an unmistakable Parisian rock attitude,” says Gillier. “Dan’s modern vision and creative intelligence, combined with his deep understanding of our codes, make him the right choice to lead the creative direction of the Maison today.”

Sablon’s first collection for the brand is scheduled to be presented as early as March during Paris Fashion Week, which begins next week.

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