Danish jewelry retailer Pandora A/S has appointed David Boynton as its new managing director for Northern Europe.
With the appointment, Boynton returns to a leadership position. He had previously been CEO of The Body Shop for over five years. He also headed Charles Tyrwhitt, the cosmetics brand L’Occitane and the Hong Kong-based company AS Watson.
Since June 2023, Boynton had been supporting start-ups and high-growth companies with his consulting company Boynton Advisory Limited. He later became interim general manager for Pandora’s Central and Eastern European business. During this time he was already gaining knowledge of the brand, which he described as “strong” and rich in “extraordinary talent”.
He announced his latest appointment on LinkedIn. There he explained that after his time as a consultant and non-executive director, the moment was right to return to a management position.
In his post, Boynton said he was excited to join the company as it begins a new chapter under new CEO Berta de Pablos-Barbier. “The fundamentals are incredibly strong and the opportunities ahead are compelling,” he added.
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