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A British co-founder of online fast fashion giant Asos has died after falling from a high-rise balcony in Thailand. The police announced this on Friday.

Quentin Griffiths, 58, fell from the 17th floor of an apartment building in the seaside resort of Pattaya on February 9. Local law enforcement authorities confirmed this to the AFP news agency. “The motive is still under investigation,” said police officer Kosala Ngamphong.

Griffiths entered Thailand on a tourist visa. The British embassy has been informed of his death, the official added.

Griffiths co-founded Asos in 2000. At the time, the website sold replicas of clothing seen in films and television. The name is an acronym for “As Seen On Screen.”

The company grew into a giant in the online fashion industry. It sells established brands as well as its own affordable clothing line with next-day delivery.

In the 2025 fiscal year, the London-based company reported sales of around $3.2 billion. (AFP)

Anyone who feels like they are suffering from depression or is in a seemingly hopeless life situation should not hesitate to seek help. For example, help is also available from the Telephone Counseling Service in Germany on 0800 111 0 111, the Depression Information Hotline on 0800 3344533 or the German Depression Help Foundation on its website.

This article was created using digital tools translated.


FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]

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