The US sporting goods giant New Balance was also able to grow strongly in the 2025 financial year. The company reported sales of $9.2 billion (€7.8 billion), an increase of 19 percent year-on-year.
The figures were released by CEO and President Joe Preston in an interim statement. This makes 2025 the fifth consecutive year of double-digit growth for New Balance, he explained.
“Our footwear and apparel products have continued to perform well in both the lifestyle and performance sectors. They have consistently met and exceeded consumer expectations,” emphasized Preston.
The company achieved record results in almost all regions. The development in North America and Europe was particularly strong, with increases of 20 and 30 percent respectively.
According to the announcement, the global clothing business and its own retail exceeded the $1 billion mark for the first time, which was due in no small part to a greater focus on the customer experience with global key accounts, specialist retailers and in its own retail business.
Preston also highlighted several growth drivers. This included the opening of New Balance’s Asia Design Studio, which brings together teams in Tokyo, Shanghai and Seoul. He also cited investments in digital capabilities and domestic manufacturing, including testing a new manufacturing facility in New Hampshire. Another point was the increased focus on sports such as tennis, athletics and ball sports, which was underlined by partnerships with athletes and event-related campaigns.
“As we look forward, we will remain focused and true to ourselves,” Preston said. “We will strengthen our brand, maximize our global opportunities and prioritize our unique ‘One NB’ culture.”
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]
