The Dutch fashion trade fair Shift has announced new dates for its first German edition in 2026.
The ‘Shift Frankfurt’ is scheduled to take place on July 1st and 2nd, 2026, the organizers announced on Tuesday. It was originally scheduled for June 24th and 25th. The industrial venue Fredenhagen in Offenbach am Main was chosen as the location.
The organization made this decision after intensive discussions with the industry. The aim was to better meet the needs of brands and retailers. The shift will give the women’s fashion segment in particular more space for optimal collection presentation. It also offers participants additional planning security.
In the Netherlands, Shift focuses exclusively on men’s fashion. In Germany, however, the concept is being expanded to include women’s fashion.
Shift made its debut in the Netherlands in January 2025. The event returned for a summer edition in July 2025.
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