The Dutexdor Group announced on Monday that it would accompany the relaunch of the DDP brand. The collaboration takes place in the form of an exclusive license agreement. This includes the development, production and distribution of textile and accessory collections, including lingerie, shoes and luggage for men, women and children. The scope of this partnership extends to France and Europe.
DDP was founded in Bordeaux in 1995 by Laurent Caillet. The brand shaped fashion in the late 1990s and became a reference for streetwear and workwear. After a period of relative withdrawal, the brand now wants to build on its heritage. She wants to appeal to a new generation of consumers and at the same time win back her historical target group.
However, this relaunch is not the first for the brand. The French label resurfaced in the fashion press in 2018 after American rapper Asap Rocky brought it into the spotlight. Building on this new interest, DDP entered into an exclusive collaboration with designer Francisco Terra in 2019.
In an interview with FashionUnited, Nicolas Caillet explained that DDP still had 110 stores in France in 2019.
A “crazy bet”
The Dutexdor Group is aware of the complicated situation of the French textile sector. “This announcement comes as a surprise at an exceptionally difficult time for the textile sector,” said a statement sent to FashionUnited.
However, the group reiterates that it will offer the DDP brand products that combine quality, accessibility and respect for the brand’s unique DNA. She admits that her expertise in textile ready-to-wear is a “less explored area [für die Gruppe]” is. Her expertise lies more in the area of accessories and technical textiles.
“Relaunching DDP is a crazy bet,” the Caillet family admits in a statement. “It’s not just about putting a brand back in the spotlight. It’s about carrying a whole family history, a DNA, a mindset. Finding a partner who understands this and shares our values is rare. With the Dutexdor Group we have this trust. They have unique know-how and are a family business like us, and that changes everything. We will build something together in the long term and it will be successful!”
For his part, Jean-Marc Terrier, Chairman and Chief Executive Officer (CEO) of the Dutexdor Group, explains: “The trust of a brand like DDP is a real reason to be proud. This partnership embodies both our ability to reinvent ourselves and our ambition: to make strong, creative and accessible brands shine where you don’t always expect them. With DDP we integrate an unparalleled story while remaining true to our DNA: quality products intended for everyday life and inspired by a human, family and a vision anchored in the reality of sales.”
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