Inspired by London’s diverse culture and burgeoning music scene, NICCE creates clean, contemporary and minimalist designs for a global community. The NICCE brand name derives from the expression “Niiiiice” which is meant to represent joy and support for others. From hoodies and tracksuits to activewear and swimwear – the British brand offers all kinds of streetwear and accessories for women and men in the medium price segment.
origins
NICCE was founded in London in mid-2013 by Mitchel Galvin-Farnol. The brand was born in his Hackney bedroom after, inspired by his experiences on the Balearic island of Ibiza, he saw a niche in the market for uncomplicated, simple fashion that was also high quality.
evolution
Since its foundation, NICCE has established itself as an integral part of the streetwear industry. In spring 2022, the label launched AnyWear: a timeless, responsibly manufactured collection with functional and casual styles that customers can wear how they want and wherever they need them.
In addition, NICCE, in collaboration with the non-profit organization Eden Projects, has committed to planting a tree for every order placed on nicceclothing.com, thus supporting reforestation.
Current
JD Sports, Urban Outfitters, Footasylum and Asos – today NICCE is represented online and offline at over 350 retailers around the world. In March 2022, the brand opened its first flagship store in the bustling Carnaby area of central London. The store is inspired by the retail of the future and aims to connect the physical and digital worlds. For the future, NICCE would like to focus primarily on international growth and provide a fresh breeze with constantly evolving collections.