The Finnish textile group Marimekko Corporation closed the 2025 financial year with a further increase in sales. However, profits stagnated compared to the previous year. This emerges from a current annual report that the company published on Thursday.
Accordingly, sales last year reached 189.6 million euros, which corresponded to an increase of four percent compared to 2024. According to management, the increase was due in particular to growth in the wholesale business in Europe and the Asia-Pacific region as well as higher retail revenues in Scandinavia.
International business stimulates development
Overall, sales in the Finnish home market were 102.4 million euros, one percent above the previous year’s level. In international business, revenue grew by seven percent to 87.2 million euros. The increases in Scandinavia (+11 percent) and the other European markets (+17 percent) were above average. In North America, sales increased by six percent and in the Asia-Pacific region they rose by two percent.
Thanks to the sales growth, the operating result, which had been 31.4 million euros in the previous year, increased to 31.8 million euros. However, higher costs and more extensive discounts weighed on the margin. Net profit amounted to 24.4 million euros, unchanged compared to 2024.
Management expects further sales growth for 2026
In the fourth quarter, sales rose by one percent to 54.7 million euros. Net profit fell by five percent to 6.9 million euros, not least due to higher personnel and marketing expenses as well as more extensive discounts.
CEO and President Tiina Alahuta-Kasko was satisfied with the current figures. “Despite the continued difficult market situation, our net sales in the fourth quarter increased compared to the record level of the comparable period thanks to growth in international business,” she said in a statement. “Our operating profit margin on a like-for-like basis also remained good.”
Management now expects further sales growth for 2026. The forecast range for the operating margin adjusted for special effects, which was 17.1 percent last year, is between 16 and 19 percent. However, the company warned of risks due to ongoing geopolitical and economic uncertainties and their potential impact on consumer behavior in key markets.
