Napapijri concluded an unforgettable winter weekend in Cortina d’Ampezzo, celebrating his ongoing collaboration with alpine ski legend Alberto Tomba in partnership with Franz Kraler Boutique. Over the last twelve months, Napapijri and Alberto Tomba have created a story that honors his sporting and cultural heritage. At the same time, they explored new ways to combine performance heritage with contemporary expression. It is an alliance rooted in the pioneering spirit that has characterized both since 1987. This year Napapijri and Alberto began their parallel paths.
The evening began in the Franz Kraler Boutique. There, guests were welcomed into an immersive space dedicated to Alberto Tomba. It was a multi-sensory environment that reflected his achievements and personality. The atmosphere quickly transformed into a lively après-ski party that combined music, mountain culture and contemporary style. The celebration continued in the Ancora restaurant. There, an intimate dinner brought together a select group of guests. The guests included close friends of Napapijri, Franz Kraler, Alberto Tomba as well as representatives from Vogue and GQ.
The evening developed into a moment of connection and reflection. It offered the opportunity to look back on the outstanding milestones of the year. In addition, a toast was made to the common values that connect the guests. The night culminated at Club Brave, where the energy ramped up again for an exclusive afterparty. Music, community and style came together in a vibrant closing moment that reflected the dynamic spirit of collaboration.
This weekend was more than just an event: it was a celebration of a story in motion.
And the journey is far from over.
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