The Swedish fashion group H&M Group will close its customer service in Maastricht on June 1, 2026.
Several H&M Group brands are currently supported from the customer service center in the Dutch city, a spokesman for the fashion group FashionUnited said on Tuesday. The retail group will switch to an operating model with external partners worldwide in 2026. The Dutch customer service activities will also be outsourced to an external partner.
It is not yet known whether the approximately 250 positions that will be eliminated will be made up elsewhere in the company. The fashion retailer recognizes the impact on employees and assures that it will “of course support them with care and respect,” according to the industry magazine Retailtrends.
In the 2024/25 financial year, the H&M Group recorded a decline in sales of three percent to 228.3 billion Swedish crowns (21.7 billion euros). This was due, among other things, to difficult market conditions and negative currency effects. However, in local currencies there was a two percent increase in sales. Thanks to cost savings and a stable gross margin, operating profit increased by six percent to 18.4 billion Swedish crowns. Net profit increased by five percent to 12.2 billion Swedish crowns (around 1.2 billion euros).
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