The Première Vision Paris in February 2026 shows that color is much more than a decorative element. The seasonal color palette is increasingly becoming a strategic lever for the industry. For spring/summer 2027, the trend colors not only serve as a leitmotif for fabrics, leather and accessories, but also open up new business areas – from beauty to patisserie and music to photography and perfumery.
As early as September 2025, there were indications that the trade fair wanted to expand beyond its classic core segments. Six months later, the new direction is clear. At a time when Première Vision wants to be more than just a supplier fair, color becomes an overarching code. It is a common tool for various industries and an entry point beyond textiles.
When seasonal colors signal a strategic category change
The seasonal color palette presented by Première Vision is developed by Desolina Suter, the fashion director. This is done in consultation with international style offices operating in different geographical markets. The fashion director summarizes all this data.
The result is a trendy color palette that, according to Frédéric Loeb, consultant for all trade fairs at GL Events, works like a “universal music theory”. It can be understood as a common score shared by all creative industries. “The seasonal trend colors enable a more comprehensive view that is a little less focused on the historical core business, i.e. fabrics, accessories and leather,” the consultant explains to FashionUnited.
He adds: “Let’s gradually expand the spectrum, experiment and try things out to see where we can find new impulses. These should replace some textile industry sectors that are running out of steam.”
Beauty, patisserie, music, photography and perfumery: the new creative fields of expression of Première Vision
This model expansion becomes concretely visible in the prospective area (Hall 5). The first business experiment was conducted with Fiabila in September 2025. Six months later, the brand takes part again.
Fiabila has more than forty years of experience in formulating and manufacturing nail polishes, colors and nail care products. The company works as a white label manufacturer and can therefore meet the needs of brands that want to add a matching nail polish to their textile collection.
For this edition, this important player in the global nail polish market is accompanied by a “Next Gen” (New Creative Generation) with different profiles: perfume, photography, patisserie and DJs. The aim is to convey freshness, deconstruction and disinhibition.
For the young pastry chef Davis Félicité, invited to the Prospective area, color is the starting point of his creations. “I make a lot of very colorful pastries,” he tells FashionUnited. “I have creations that are yellow, pink or red, even if that breaks expectations.”
Here color is not decorative, but structural and conceptual. In this sense, the trade fair’s trend palettes are a direct inspiration. By exploring them, he creates a dialogue with fashion. He uses patisserie as another form of expression that brands can take up for their events or product offerings.
The DJ duo Abondance sees a direct connection between fashionable colors and musical compositions. Her method is not to scientifically translate a hue into sound, but to go beyond imagination. An orange is reminiscent of a sunset, which you associate with floating and immersive deep house.
In contrast, bright lights require a much more rhythmic style of music. Color thus becomes a mood indicator and a starting point for defining the sound atmosphere of a brand.
In an interview with FashionUnited, Malo and Félix explain that they were invited to Première Vision after meeting at Sirha. Sirha is a trade fair for the catering and hotel industry organized by the GL Events Group in Lyon. “Frédéric presented us with a project that aims to further develop the Première Vision into more experimental formats by integrating musical offerings into the trade fair concept.”
For photographer and director Victor Boccard, color is the starting point of every project. “Until I find the color, the mood board doesn’t exist,” he says. His images are initially created from a dominant color tone or a pair of colors, which then structures the entire shoot.
The seasonal palettes are therefore a guide. “Attending Première Vision allows me to anticipate what will be popular next year,” he says. This affects both the colors and textures of his backdrops. The trade fair presence also allows him to meet future customers – in a somewhat tense environment for photographers, despite his numerous references such as LVMH, Chanel and Christian Louboutin.
In the Red Kids photo production studio, color is conveyed through suggestion. Her images, often in black and white, aim less to show color tones than to evoke them. “We represent colors without necessarily seeing them with the eyes, but you can perceive them with the imagination,” comment Noé Chiabai and Miquel Badia. This approach leaves room for viewer interpretation and makes color a mental experience rather than just a visual effect.
The Robertet perfume house makes color the starting point of olfactory creation. For this project, Sidonie Lancesseur was given free rein to create scents from the Pantone colors. She chose the colors that inspired her the most.
Each color becomes a raw material: a pale pink combined with ylang-ylang conveys a feeling of a particularly soothing cream. Deep red and blue are interpreted by iris with resinous and leathery accents. Ocher tones are reminiscent of the desert and create a sandy, maritime accord. Finally, an orangey red is built around blackcurrant. This transforms the color palette into a scent palette.
These “next gen” approaches are still on the fringes, but outline new creative impulses and contribute to opening up the industry. Can fashion still function in isolation and limited only to its textile offering? Are the traditional actors ready to think outside the box? Does the success of a brand really arise where one expects it? Should you therefore explore other areas? All these questions arise after the Première Vision Paris in February 2026.
This article was created using digital tools translated.
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