The management of Blumarine is transferred to new hands. The Italian company Exelite has signed a master license agreement for the designer label. It thus assumes responsibility for the production, sales promotion and distribution of all product categories.
From January 1, 2026, Exelite, formerly Eccellenze Italiane Holding, will also transfer Blumarine’s retail division into its own operations. This was agreed with Blumarine’s parent company Blufin. The agreement expands the relationship between Exelite and Blufin. Exelite had already acquired Blufin in 2019 with the aim of expanding Blumarine’s presence on the global market.
The news comes just weeks after Blufin’s operations appeared to be stalling. There were rumors that the company would stop production later this year. Additionally, the announcement comes less than a year after London-based Georgian designer David Koma took over as Blumarine’s creative director.
Exelite said the acquisition was a “response to the challenges and complexity of the current market environment.” At the same time, it reflects the brand’s business model. The company intends to develop a strategy together with Blufin. This is intended to protect Blumarine’s heritage and make the brand future-oriented.
Marco Marchi, president of Exelite Group and founder of sister brand Liu Jo, said that despite a difficult market, “our vision for Blumarine remains relevant. It is based on a deep and responsible reflection on the future of the luxury business model.”
Blumarine will present a show at the upcoming Milan Fashion Week. There, Koma plans to present a reinterpretation of the brand DNA for the fall/winter 2026 collection. This will be accompanied by renewed merchandising and new positioning. These will then be introduced in a new flagship store scheduled to open in Milan at the end of February.
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