Why Conner Rousseau needs a ‘brand manager’: “Vooruit has a problem and everyone looks to Rousseau to solve it”

Conner Rousseau (33) has had a ‘personal brand manager’ at his side since this week. Jordy Van Overmeire (32), the big PR man at Tomorrowland for seven years, must streamline the image and communication of the Vooruit chairman. Why does Rousseau need a brand manager? And how can it improve the Conner Rousseau brand? Political scientist Carl Devos and reputation coach Jeroen Wils provide more explanation: “He knows better than anyone how vulnerable his reputation is.”

ttn-3