As expected, the Berlin eyewear retailer Mister Spex SE closed the 2025 financial year with significant losses in sales, but made progress in terms of earnings. This emerges from preliminary, unaudited figures that the company published on Monday.
According to the available results, sales last year amounted to 178 million euros. This corresponded to a decline of around 18 percent compared to 2024. The development was therefore within the forecast range, which had promised a minus of ten to twenty percent, the company explained.
The losses resulted “mainly from consciously implemented adjustments in the store portfolio in the fourth quarter of 2024 as well as from the consistent reduction in discount-driven promotions,” according to a statement. On a comparable basis, sales in the remaining German stores increased by eight percent.
The “SpexFocus” reform program has been fully implemented
The development of earnings before interest and taxes (EBIT) also met expectations last year. The company explained that the EBIT margin was “at the lower end of the forecast range of -5 percent to -15 percent.” This is due to “the ongoing implementation of structural cost measures, consistent pricing discipline and investments to support restructuring as part of the SpexFocus program”. The reform program started in 2024 was “fully implemented at the end of the 2025 financial year” and will be “replaced by a process of continuous change from 2026,” explained the optician chain.
Based on the available figures, CEO Tobias Krauss sees the company on track. “2025 was a year of conscious decisions and disciplined implementation,” he said in a statement. “We have clearly placed profitability and service quality above short-term sales volume. The stability of our German store business and the ongoing shift towards higher quality prescription glasses confirm that our strategic direction is working.”
Mister Spex plans to present the final results for 2025 and forecasts for the current year on March 26th.
