On his Instagram account, Lilita Carrió announced the opening of his law firm. “I inform you that as of January 15 we will reopen our studio after the judicial recess. Happy new year to all!” messaged the founder of Cambiemos and accompanied the post with a video of her giving the news to her followers. The law firm of Elisa Carrió and Associates Open on Tuesdays and Thursdays from 4 to 8 p.m. To request an appointment and arrange a personal interview with the leader of the Civic Coalition An email must be sent to the email address registered on the website www.estudioelisacarrio.com.
However, her return to the world of lawsuits and trials is not the leader’s only job opportunity for this year. After decades on the front line of Argentine politics, Carrió diversified her professional activities with a venture linked to the design of women’s clothing. The leader launched her own clothing brand called “By Lilitas”, project that he presented publicly through his social networks as a new job opportunity outside the traditional circuits of politics.
The proposal – with garments designed especially for women of large sizes and loose silhouettes – marks a turn towards the fashion and retail sector after its withdrawal from Congress. The idea of creating the company was born from a personal passion that I had had since my youth, when I designed and made clothes with friends. In her publications, the former legislator highlighted that most of the models are designed by her and that production is carried out with the collaboration of allied designers and dressmakers, as well as family members who participate in the venture.
The first pieces on display include dresses, scarves, pants and shirts, with a focus on fresh and comfortable fabrics. Carrió not only designed the garments, but was shown as a figure and model for the brand in photos spread on media and social networks, generating media attention for the unexpected incursion of a political figure into the world of fashion. The main sales channel has been digital, with a website and Instagram profiles from which the items are promoted and marketed with shipments throughout the country.
For analysts and columnists consulted, this movement represents not only a diversification of their professional activity, but also a way to maintain a public presence beyond the traditional political settings. In a context where many leaders seek to expand their influence in cultural and commercial spheres, Carrió’s commitment to a fashion brand with its own identity appears as an example of how public figures reposition their image and personal capital in new markets.
Image gallery
