The TUI share remains in motion: after record figures in 2025 and the return to dividends, the price is rising – but the cautious outlook for 2026 urges caution.
• TUI shares benefit from return of dividends
• Important February dates are coming up
• Analysts optimistic
Record results catapult TUI shares higher
After turbulent years, TUI is reporting a record year for 2025: operating profit jumped to 1.46 billion euros and net debt fell from 1.6 to 1.3 billion euros. For the first time since the pandemic, TUI wants to pay a dividend again (0.10 euros per share), which many investors see as a sign of normalization and stability. The dividend announcement was therefore received positively because it indicates a sustainable business upswing.
TUI shares in rally mode
Things have been going very well for the TUI share in the last few months. It was able to gain 25.63 percent via XETRA in the last three months. This Friday, after initial gains, it ultimately fell by 0.17 percent to 9.33 euros and even marked a new 52-week high at 9.51 euros.
Analysts give a thumbs up
There are eight reviews for the TUI share on the TipRanks analysis platform, five of which represent a buy recommendation. There are also three “Hold” ratings. The average price target here is currently 10.39 euros, which corresponds to a potential increase of 11.12 percent compared to yesterday’s closing price of 9.35.
Dividend policy & important February dates
With the dividend announced at the general meeting in February 2026, the topic of distribution comes into focus: For the first time in several years, shareholders will receive a profit share, and TUI also plans to distribute 10 to 20 percent of adjusted earnings per share in the long term from the 2026 financial year. This can be worthwhile for investors and can further boost the price, especially since there are several important dates scheduled for the general meeting: Shareholders expect the dividend resolution, quarterly figures and the dividend payout – a combination that could cause strong price reactions.
Demand and booking situation surprise positively
The operational situation is also encouraging: TUI is reporting particularly high demand for winter 2025/26 and summer 2026 – Greece, the Balearic Islands and Turkey are particularly in demand, which is why TUI is expanding its capacities. For the summer of 2026, advance bookings are even significantly higher than the previous year. The decisive factor for further price development will be whether this demand can actually be converted into growing profits despite the cautious outlook.
Cost discipline & efficiency program as a source of hope
In the fight for higher profitability, TUI is launching an efficiency program in the markets and airline segment: 250 million euros are to be saved by 2028, primarily through leaner administration and more operational efficiency, for example with the delivery of 20 new Boeing aircraft. Particularly positive: Management plans these measures without Job cutsbut through productivity gains and savings from external service providers.
Editorial team finanzen.net
This text is for informational purposes only and does not constitute an investment recommendation. finanzen.net GmbH excludes any claims for recourse.
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