The Metzingen fashion group Hugo Boss has appointed Kerstin Dorst to the newly created role of Senior Vice President Business Unit Womenswear.
Dorst will take up her new role effective January 15, Hugo Boss announced on Thursday. In this role, she reports to Oliver Timm, Chief Sales Officer at Hugo Boss.
New womenswear boss comes from Tory Burch
She comes from US fashion company Tory Burch, where she worked for more than ten years and played “a central role” in expanding the brand’s core collection and sportswear, the statement said. Before that, she worked for the Herzogenaurach-based sportswear company Adidas for more than five years in various positions in Germany and Asia. Among other things, she contributed to the launch of the premium sportswear line SLVR.
“Her extensive international experience and in-depth expertise will play a central role in taking our womenswear business to the next level in the coming years,” said Timm about Dorst, who is also responsible for the creative direction of the womenswear collections and will work closely with Marco Falcioni, Creative Director HUGO BOSS.
The appointment follows the realignment of the organizational structure, which was presented in December under the name “Claim 5 Touchdown”. The aim is to establish menswear and womenswear as two “independent powerhouses” and thereby particularly utilize the remaining potential for profitable growth that the company sees, particularly in womenswear.
“With the new organizational structure, we are realigning our business units in order to further sharpen our focus on womenswear and lay the foundation for future growth,” continued Timm. “The new setup enables us to take gender-specific needs even better into account and to offer collections in both areas in the future with a consistently customer-centric approach.”
The menswear business of the Boss brand will continue to be managed by Christian Schwinn. In addition, he will take on responsibility for Hugo Menswear as Senior Vice President Business Unit Menswear.