What is the worst slogan of 2025? Previous winners have their say: ‘They keep thinking about my balls’

‘Sometimes it’s all right, sometimes it’s tile’ from a tiling company and ‘Better than sniffing, our seedless grapes’ from a farm shop. Just two of the ten contenders for the title of worst slogan of 2025. The election ensures animated conversations at the coffee machine every year, but does the first prize also bring anything to the entrepreneurs who come up with the slogans? We asked three previous winners.

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