Dforget about last minute rushes and folded Christmas presents at the exit of the shop. Gen Z faces Christmas like they face everything else: with strategy, scrolling and a good dose of aesthetics. Between shared wishlists, Pinterest and TikTok boards saved as if they were notes, the perfect gift for a girl is not searched for, it is intercepted. AND it can often be found online, even before under the tree.
What to give to a niece, daughter, friend or girlfriend belonging to Generation Z at Christmas 2025? Here is an anti-error guide from everything that went viral this year on the webwhich is now being talked about online or which has been worn by the icons most followed by young people. From small little gifts on a limited budget, to gifts to surprise with.
The great classics, with a twist
Gen Z doesn’t deny the great classics, they reread them. Even the simplest gift idea becomes interesting if it passes through their aesthetic filter. A pajama remains evergreenbut chosen in recognizable stripes or prints, from viral brands such as Matilda Djerf and Tbco or declined in patterns that wink at the zodiac, such as those by Natura. The gloves? Yes, but with integrated jewelslike those signed Nude Project. The scarf leaves room for balaclava with hood, or to recent trend of wool scarvesto tie around the neck. And the sneakers that “everyone has”? Better to avoid them: Gen Z prefers sneakers, halfway between ballerina and trainer, like those by Vivaia seen on the feet of Bella Hadid and Lola Tung, protagonist of the teen drama series The Summer I Turned Pretty.
A gift box from tbco, an ultra-cool brand loved by Gen Z.
The protagonists of titktok
For Gen Z, inspiration comes from scrolling. TikTok works like a letter from Santa Claus: you save ideas, compare prices, discover new essential desires. Among the most desired pieces of the last period are the Baggu bags, brand exploded online thanks to models in nylon or leatheraccessible (from 48 euros) and offered in cult patterns such as leopard and check. Out of fashion, it resists the Stanley Cup phenomenonthe water bottle-glass that has become a status symbol on the social networks of American cool girls. And then bag charmsgive it Coach cherries at low cost alternatives from Parfoisup to the signed versions of the Maisons. Closes the list House of Sunnya brand loved by celebrities, with i personalized sweaters inspired by four-legged friends.
Christmas gifts for girls: House of Sunny sweaters.
Small designer gifts, for fashion addicts
When the gift is intended for a young fashion addict, the brand matters almost as much as the object. Gen Z chooses recognizable pieces, often small but highly symbolic, of belonging. An accessory Loewe for Jonathan Anderson fans, like a card holder or a coin purse to wear around the neck, it is a first step into luxury. Who loves a more affected aesthetic can point to Miu Miuperhaps with a hair bow to show off during the holidays.
For the more experimental, Prad sunglassesaa clear lenses, with a vintage flavor but with a futuristic attitude. Among the most desired gifts: theGucci Play watch with interchangeable dials. And to inaugurate a (hopefully long) collection of it-bags, Chloé’s Paddingtona Y2K icon back on the catwalks and already a Gen Z obsession.
Whether it’s a revisited classic or an idea seen online, the point remains the same: choose something that makes sense in their world. Even if far from your own.