Peter van der Vorst has to make way as channel boss of RTL 4. He has received a ‘promotion’ from the new parent company DPG Media. “It will soon be at 6.5 or 7 tons per year!”, it sounds.
After the debacle with the late evening of RTL 4 – Arjen Lubach was brought in for millions but does not match the target group and RTL Tonight is a TV monstrosity – Peter van der Vorst is out as channel boss. Officially he has been promoted and will play a connecting role between RTL and the Flemish VTM in some directorship.
Nonsense structure
In the new company organization chart, Peter floats between the Dutch and Flemish structure, says media journalist Mark Koster in the podcast The Media Week. “If you also look at those lines: he reports to those people above him, but those people on the side report to him, but also to the people above him!”
A nonsense structure, says the Telegraaf columnist. “Tina, you know how it works: you report to the people who are higher than you, not to the person who is equal to you,” he says to colleague Tina Nijkamp. “So what happened now? And that was a great idea by those Belgians… They say: ‘You are going to do the integration.’”
“He believes it!”
Mark has the feeling that Peter really thinks he has been promoted. “The great thing is: he believes in his own nonsense. Those Belgians have so wrapped him up. They all say: ‘Yes’, those Belgians, but they just say no! He will be gone within a year! Or he chooses to earn a lot of money in the lee, because he now gets more money.”
That salary will indeed increase, Tina thinks. “What will he be looking for later? 6.5 or 7 tons? Per year.”
Mark: “Yes, something like that, and then he gets bonuses. He doesn’t get shares, but he gets bonuses.”
Job from nothing
According to Tina, that is a lot of money for such a position, in which he has to ensure more synergy between the Dutch and Flemish TV channels. “Quite an easy job, eh, for so much money. Wonderful for Peter!”
A job that means nothing, she wants to say. Mark concludes: “But someone with pride… Eric de Munck stepped down (at the Yvonne Coldeweijer show, ed.), but Peter van der Vorst did not.”